PIRAMAL WORLD SCHOOL
The Ashok Piramal Group, is one of India’s oldest business houses. As part of venturing into new areas and also service to the local community, APG decided to launch a chain of K-12 schools in different parts of India. Mindseyedeveloped the core brand identity for Piramal World School starting with the logo and the overall graphic language for this international school. Providing a complete ‘cutting edge solution’ which also included the new parent brochure and web portal. A large of the project centered around developing the brand personality, defining brand attributes and what the school actually stands for.