Orocraft is a high end jewelry brand that was launched in India in 2004. Orocraft focuses on upscale products and designs creating a strong brand appeal with the right product positioning in the mind of the consumer.
Situation
Upon their product launch, they needed an identity that complimented the product and brand positioning in the market, as well as appealed to the right target audience.
Solution
Since Orocraft's brand identity was the first priority Mindseye created a logo for them. This was followed by creating business papers and packaging that matched the product identity. As a part of the overall marketing strategy, Mindseye is also working with Orocraft to create press advertising campaigns. Through a coordinated multidimensional effort Mindseye worked with Orocraft to position itself as one of the leading retail jewelry companies in India.
